How to choose a HIT app ideas

I am assuming that you’ve studied the app market and you see an opportunity. Now its time to make a crucial decision – which app ideas to choose.

A lot of great app ideas have ended up in the back of the line, not making a single cent in the App Store… Where did these apps go wrong?

What is an app idea? An app idea is a well-thought-out vision for an app.

Why are app ideas so important? Because having a well-thought-out app idea is pivotal to your success. Your app idea is the foundation of your marketing and revenue. It shows a demand in the marketplace and offers a unique experience to the user.

What can you expect from bring a master app idea generator? Being an app idea master, you will separate yourself from the millions of other apps and competitors. You will generate a higher success rate and be able to develop apps faster and more cheaply.

Don’t fall in Love with your app ideas

How do you know if the market wants your app? Look at the top app charts. Are apps like the ones you want to do
listed there? If yes, you’ve got a potential winner. If not, keep looking.

If you are passionate about a specific subject, that’s a good starting point to explore app ideas. It’s always
advantageous to work on something that you enjoy because you will have more insight on the topic and will
be more dedicated to making it work. This would be the ideal situation, but remember this should be a starting
point.

Note: if the market is not showing demand for your idea, nix it.

Model Successes and Fall a demand

Find something that works and make it better philosophy has been around since the beginning of time. Some of the greatest app ideas are improvements on an existing app or a twist on an old idea, taking it in a fresh, new direction.

I’m not suggesting you copy another developer’s app, but your first step should be to get curious and see what other successful developers are doing. You should spend time figuring out why their apps work, read user reviews, and collect data.

Because it’s easy for people to fall in love with their own idea, even if the market doesn’t show an appetite for it. But this is one of the costliest errors you can make.

When you follow in the foot steps of successful apps, you will have a better chance of succeeding because these
apps have proven demand and an existing user base. This takes the guesswork out of creating great app ideas.

Unfortunately, developers make this mistake all the time. They focus on generating original ideas and spend a lot of time and effort creating those apps. When it doesn’t work out, they go to the next untested idea, instead of learning from the market. Often times, they repeat this cycle until they run out of money and dismiss the app game. This doesn’t have to be your experience.

Innovation – The secret ingredient

Keep in mind that most ideas aren’t original. Almost every app idea was inspired by an already existing concept. They emulated and ADDED innovation.

Angry Birds was not the first game of its kind on the app store. But they created a user experience that was unlike any other. So don’t mistake emulation for a lack of innovation. You need to take an existing, successful idea, and and IMPROVE it to gain the market advantage.

Think about how to take the same concept to the next level while continuing to attract the same demographic. Write what improvements you would make. Would you add a new feature? Change the look? Add better graphics and marketing? How would you give users more value?

Timing and Starting Small

Timing is another crucial component when it comes to deciding what app idea to go with.

Just because the market doesn’t seem to be ready for your idea at the moment doesn’t mean that this won’t change in the future.

Create straight forward, low-cost apps that are in the same ballpark as those with proven success in the market. The only way to know if your idea is successful is to test it in the market.

You need to find out if customers have an appetite for your idea, and if you can get the marketing right – before you spend too much money and add everything but the kitchen sink to it.

You can upgrade and add features after the market embraces your product and you have a better understanding of the app’s demographic and longevity.

Review mining

The best resource for validating your app idea and taking it to the next level is review mining.

This is when you read app reviews of competitors and take note of what people like and dislike about an app. This is your opportunity to take advantage of the market’s demand while making your app unique.

I hope now you have clear vision about how to generate a HIT app ideas. Apply in real life and get your success as a app developer. Best of Luck.

Shameem Reza
 

Shameem is a co-founder and the CTO of Melo Pixels Limited. When he isn't plotting new ways to create awesome WordPress themes & plugins, he writes about startups and marketing.

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