Google and App Store – Understand The Marketplace
Its time to develop the 6th sense and understand how to navigate the google app marketplace to see what’s popular and trending. Start forming your app ideas, or if you have an idea already, keeping an eye out for your competition.
With any business, your success will be directly related to your understanding of the marketplace. The Google App Store is the marketplace of the app business, so in order to understand the market, you have to study the App Store properly. This seems rather obvious, but you wouldn’t believe how many developers I meet that don’t understand this concept. They don’t watch the market, follow the most successful apps, or try to figure out why those apps are successful.
In order to become a great app supplier, you must first become an app addict. That means spending this whole day researching the market while downloading and playing with tons of apps. The more hours you rack up playing around and studying successful apps, the better you’ll be able to understand their common traits and what users desire.
Better yet, if you don’t have a business partner, get friends and family involved to help with your research. This will also allow you to gauge different demographics and how they respond to particular apps. The research you’re going to do is simple, costs nothing, and it’s actually fun!
SO, WHAT IS MARKET RESEARCH?
Market research is the gathering of information about consumer’s needs and wants. The market tells you what is working and what isn’t working, and you MUST be able to understand its language.
Apps are set up in two ways:
- Utilitarian = Some type of functionality that people can use to help them with something specific, such as weather or calendar app.
- Entertainment apps used to entertain us, such as games.
WHY IS EMULATION SO IMPORTANT TO MARKET RESEARCH?
Developing an app without first gathering data and modeling off a successful app is complete suicide. You will most likely fail and might as well go to Vegas and throw everything on red.
You need to understand the market and give it what it wants.
WHAT CAN YOU EXPECT FROM MASTERING MARKET RESEARCH?
You will have proof that something works and can apply your findings to your projects.
You’ll also never run out of app ideas because the market is always changing and showing you what to do next.
So, how do you keep pace with the market? The best way is to study Apple’s cheat sheet constantly. The App Store displays the top paid, top free, and top-grossing apps (the apps that make the most money, including free
apps), almost in real time.
Apple provides the same lists in the individual app categories. These charts are golden because they tell us volumes about the market. The best part is this information is freely accessible to anyone, at any moment (unlike the market info for basically every other industry).
Review these charts frequently, and keep a notebook of potential trends you spot. Doing this repeatedly will educate you on successful app design, marketing, and various pricing models.
Here are some things to think about while you’re researching successful apps in the market:
- What types of apps are trending: emojis, weather, holiday, etc.?And how many similar ones are there?
- Customer reviews are your direct tap into the customer’s desires: What did the app have that’s worth including in yours? What was missing that you can improve on?
- Save examples of what you want in your app for later product development collaboration: icons, wording, titles, graphics, prices, etc.
- Use other tools like App Annie or Top App Charts to track trends over a specific period of time.
- When analyzing top grossing apps, keep in mind that they have enormous budgets to spend on traffic promotion, and this will not be you in the beginning.
Most developers build an app and expect tons of people to find and download it right away. That rarely happens. You have to figure out what people are interested in and the kinds of apps they’re downloading first, then you build your app based on that insight.
Once you’ve put in the necessary full day of research and feel you have a decent grasp on the market, it’s time to look back on the trends you discovered and explore some ideas for potential apps you can develop.
Note: if you feel like you aren’t quite grasping the trends, don’t rush this period! Spend the amount of time you need on this step, as it’s the foundation and most IMPORTANT part of your business.
I repeat, market research is THE most important part of developing apps and should be done at least 30 min a day.
ACTIONS TO REMEMBER:
- First Make App Idea Checklist.
- Open the app store and explore the top free, top paid, and top grossing apps.
- Find 8 to 10 apps that fit your criteria/excite you for development, and check their reviews/ratings.
- Complete the App Idea Checklist for each idea.
Last but probably not least, always build network with other developers around you and world, keep eyes on Google trends, create very easy to use app and get your success.
Best of Luck.