An essential key to effective content marketing in your business is having a blog on your website. A place to post content of interest to your readers, potential customers to you.

However, it is not always easy to know how to write a blog post, from the topic to choose to how to write the content.

For this reason, today I will discuss how to write articles to publish on the internet. I’ll give you tips to make it easier and tips to make you write more effective.

First of all, you must remember the goals a blog has.:

Offer valuable content to your readers and increase your brand’s credibility.

This, regardless of the niche you’re going to attack.

Tips to Write an Article and attract more Customers

Writing an article is a task that requires looking at various aspects, if you want to succeed on the internet.

How do you write an effective blog post?

Whether you write the contents yourself or hire a freelance editor, there are a number of steps you need to know.

If you follow these tips, you can develop any topic more easily. And your articles will work best for your content marketing.


To write a blog, you need to think about a topic related to your business. It must be a matter of importance to your clients.

This may be:

  • Relevant news you want to share with them
  • New products or improvements in a given service
  • How to solve common problems among those seeking your services

Put yourself in the place of the customer..!

Ask yourself what kind of solutions you seek and what you can bring to them through your expertise in the field.

The content you write should help the client in something. Be useful in practical life. This means that your blog post should raise:

  • What is the problem
  • How to fix
  • How you can help in this regard

Make a list of possible topics or ideas to write a blog, with articles that can be addressed that way.

And ass I already said, the important thing for the customer is that your business offers solutions.


When you have defined the topic on which you want to write an article, do a small search for keywords.

These are search terms that people often use to search for a particular topic on the internet.

To find them you can use tools like Google’s Keyword Planner. You can also use others that are free like or freemium as Semrush or Moz.

The idea is to find out what are those terms or words users use to find something specific, and then include them in the body of the article.

Look at the numbers:

The key to choosing good keywords for your article is in the monthly search volume you have.

Obviously, if the keyword has a good search volume, it means people can find you more easily.

Write down all the keywords related to the subject of your article, Choosing a main one, which is the one on which the entire development of the post will revolve and which better describes what your article is about.

Try not to use too many, as the focus of the topic will lost. 5 or 6 well-chosen must sufficient.

The important thing is that they are related terms and they give context to what the article is about.

These are known as LSI keywords (Latent Semantic Indexing), or words semantically related.

An easy way to find them, in addition to the Keyword Planner, is by doing a search and seeing complementary terms or suggestions that Google gives you in related searches, at the bottom of the results.

Tips to Write an Article


When you start writing an article for your blog it is important to define a title. This should be eye-catching and at the same time introduce the reader to the subject, overtaking him or her or emphasizing what he or she will find in particular.


“How to create your portfolio when you have no experience.”

As you can see, the title promises to show you how, but it also specifies that you can do it even if you have never done it or even if you don’t have a lot of work experience.

Defining the title well will help you stay focused on what Points you are going to try on your blog to resolve what you’re raising.

The title is a promise that you have the answer readers seek to their questions.

All content should deal with such a promise and should not deviate or extend too far into other issues or the central objective of the article would be lost.

Imagine your post is ” how to choose furniture to decorate a room.”

Then try to focus on it and not deviate too much on issues like room painting, furniture maintenance, etc.

Remember: the solution you propose to what the reader needs is given by the title.

Necessary to take into account:

Your title must not be more than 70 characters, so it can be read in full when it appears in Google’s search results.

I recommend the site to quickly count the number of letters in your headlines. If you use WordPress, you can use the Yoast SEO plugin.

After you complete the content of the article you will be able to shape the title better, if you wish to make it more attractive. But it is important to be clear from the beginning what you will specifically talk about.

Choose good words:

Of course, the title must include the main keyword so that it appears in Internet searches and people know what your article is about.

With an attractive and clear title, you are more likely to be clicked to see the content.

This will help your blog with the CTR and therefore make it better positioned within the search results.

Hence the importance of your title capturing the reader’s attention. Use parentheses or Numbers to complete ideas about the topic you’re dealing with.

CoSchedule recommends using a mixture of common, unusual words as well as power words that help give strength to your message, words that awaken a positive emotion in the reader.

Try not to have too many words in the title. Nine or ten is an acceptable average.

Finally, something very important: do not fall into mediocrity.

What does this mean?

Don’t use headlines like “this woman made a lot of money for this reason.” Well, it’s a kind of headline used by sites that just want you to click on and offer content of lousy quality, useless to the customer.

In the end, readers come to identify them as bad sites, unimportant news.

Besides, those kind of headlines don’t contain the keywords that are required to appear on the radar of who really wants the solution you offer.

In the example, the headline itself says nothing, promises nothing, as there are many reasons why someone could earn a lot of money: Lottery, an investment, work a lot, rob a bank…!

Remember what you have to ask the customer: a problem, a solution, how you will help him. The headline must promise from the start that in your article you will find what you need.

An example?

“5 keys to start your own business and make it successful.”

It’s a kind of headline that tells the client:

  1. That he can make the money he needs
  2. through your own business
  3. and you’re going to tell you what to do

Which is very different from the headline where it’s only mentioned that “someone made money somehow.”

Think about your headlines and choose the keywords you’ll use.


Before you write the content of your article, do a score or list of points to deal with.

This will help you not to leave anything out, because sometimes you can extend too much on a given subject.

In addition, you can see that the information is not repeated several times throughout the post.

Why do this?

These ideas you write down will serve as subtitles to make your article easier to read and understand by the user. Since in the end the information will look well organized.

It will also help you detect other secondary ideas that you can include within each point you have determined.


To start writing an article, you must raise a matter that is common to all those interested in the topic.

Start by posing the problem you will solve in developing your blog content.

You must ensure that, from the beginning, the reader knows that by continuing to read he will have the answer to what he is looking for.

You can also give a reference framework to the reader about the events that have led to the current situation.

After then briefly explains how the problem will be solved or what the reader will learn through the article he reads.

Very important: The main keyword should be in the first paragraph, to make sure you start addressing the topic from the beginning.


Once you have defined a title, a brief introduction and the points to deal with within the article you are going to write, it is time to start developing each point.

Start by explaining each one, describing what you want, saying according to your own experience and data you have collected.

As you are developing the content of your post, you must include the keywords you chose earlier.

An important point is to give examples or relevant data on the subject in some points, so that the reader becomes more clear how the problem or query by which he arrived at your site is beginning to be solved.

Also, if you want to back up your data, you can use links to external sites that confirm the validity of what you are saying.

You can also shorten explanations by using links to sites such as Wikipedia for terms that are perhaps known, but whose definition is worth remembering to the reader.

As for a recommended text length, Neil Patel, recognized for his growth strategies on the internet, explains that Google best positions articles has more than 2,000 words.

You must ensure that your text has at least such an extension. The idea is that he should fully explain the subject in question. The objective is to enrich the reader’s experience.

Put color:

Maybe you think 2,000 words is a lot. But fortunately, you can do something to keep the reader’s attention to the end.:

It is highly recommended to include images and videos in your article to best exemplify what you mean. This will also help the text have visual breaks.

Another valuable resource to use are infographics. Especially if your article includes various technical data. But you can also put them at the end of your article as a summary.

To include Good infographics, you can request the services from a freelance designer.

Even you can ask me to make you something personalized.

Remember that the important thing when writing a blog post is to keep the attention of those who visit your site.

If the reader finds the information entertaining and easy to understand, they will stay longer on your site and you may want to read other related articles.

Therefore, the visual aid will be of great value.


Within one or more of the Points you have to deal with, you should add calls to the action or call to action (CTA) you want the reader to make.

These actions may be:

  • Visit your online shop and buy with a discount code
  • Download a file in exchange for your name and a contact email
  • Buy a coupon in exchange for filling out a survey
  • Register on your website
  • Share article

… etc., and are placed via a link to an external site.

Also, add a call to action at the end of your article so that the client does not leave your page without having seen all the additional options or solutions you can offer on the subject.

In this way, the reader will be able to expand the information he has found on your blog or gain additional benefits.


Like every work of art, now that you have the contents of your article assembled, you need to polish it.

At this point, you will need to read and edit what you already have to make it look and understand better.

Make sure the phrases used are short. You can trim words and explanations if you feel a sentence spreading too far.

It is recommended that, as far as possible, you use sentences of less than 20 words. Also make sure your paragraphs are short, not more than 3 or 4 lines each.

In conclusion, note that each point you have defined as subtitle does not extend too far.

Try not to use more than 300 words per subtitle. Otherwise, enter other subtitles.

Why? Easily:

All this will help you with readability, so that your text does not look heavy or tiring. So the visitor to your blog stays longer inside the site and finishes reading it.

Use point and often to shorten ideas in shorter sentences. Use lists of items in case you want to list small lists.

The goal is to get visual breaks for the reader to want to continue viewing the content of your article.

Once you have it, proceed to check the spelling of your blog post.

First, you can use the correction function of your text processor. But then you have to read yourself to detect grammatical errors that programs like Word don’t see.

Like what?

Verbs that are well written orthographically, but are poorly conjugated:

  • Incorrect form: this is a sent note
  • Correct form: this is a shipping note

Even if they are well written, only a real person can differentiate the context in which each word is spoken.

Finally, look at the terms or words that are repetitive in the same paragraph and change them to synonyms or pronouns, as needed.


Surely, at this point you’re thinking that writing an article is complicated. That the rules do not remember well…

But don’t worry. You can get help from a freelance proofreader.

They are professionals who do the work quickly, online and you don’t need to hire them fixed, but you can hire them express by Project.

You can even pass several items to him at once to check everything and get them ready.

PRO TIP: To get a good price for the service, make sure the item is as polished as possible. Checked at least with your word processor corrector.

Once corrected, you can add your new article to your blog. Don’t forget to share it on your social media so more people can read it.

If you do email marketing campaigns, add links to your new blog posts for more potential customers to read.

Also remember that you can save time by ordering the work from a freelance editor.


Whether you have it implemented or are thinking of starting a blog, try to publish articles on a regular basis.

So your visitors will always find fresh posts to read and will be able to see updates on their social networks as well.

We advise you to carry a picture on a spreadsheet, as an editorial calendar. After developing a topic, always write down new ideas for your blog posts.

You can install on your Mobile a note app like Keep or Evernote to write down any topic you can think of.

Then, add it to your editorial calendar, so that you always have new ideas in the Inkwell.

If you need help with managing your blog, writing, illustrations and photographs, as well as SEO optimization for your blog, you can always hire freelance professionals to help you.

Start writing an article for your blog today and get more visits and recognition from your followers. Good luck!

About the Author

Shameem Reza

Software Developer

Shameem is a Software Developer with over 08+ years of experience in developing Mobile and Web Applications. He loves to work with JavaScript, ReactJs, PHP, Laravel, WordPress and other web based technologies.

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