Common UI/UX Design Mistakes and How to Avoid

UX design is usually used as an effective way to connect potential users to a business. In today’s highly competitive e-commerce world, the user experience provides the opportunity for effective interaction with the end user who visits your website. But what are the common UI/UX design Mistakes and how can you avoid them?

Though I am not highly expert  UI/UX designer, but today I am going to share some of the common UI/UX design mistakes from my 8 years working experience.

Creativity is more important than usability

Many UI/UX designers fail to maintain a balance between usability and creativity. This is one of the common UI/UX design mistakes. While aesthetic elements are essential along with creative graphics and high resolution images, usability is also important. Users want websites that are easy to navigate.

Similarly, your website should not focus solely on functionality. You do not want to be frustrated if you cannot get the right pitch so invest in a good capo. Your website needs to attract the user’s attention. You need to keep a balance, otherwise users will turn elsewhere.

The importance of website Texts and UX writing

Content is the king for any website, specially to promote any products or business online.

Unfortunately, the content is usually a thought that is done afterwards and usually the need for excellent speech handling is not so taken into account. You need to make sure that the final product, such as creating an application or building an online shop, is designed based on a clear content strategy.

“People ignore design that ignores people.”
— Frank Chimero, Designer

Whether it’s CTA (call-to-action) buttons, error messages, or any text in the user interface, it’s important to keep in mind that UX writers are an integral part of the design team.

Of course, every time it is decided to build an online shop or create a website, you can undertake the creation of corporate texts yourself, but in most cases the help of a professional is the best choice you can make. Only then will you have a high ranking in the results of the machines.

Common UI/UX Design Mistakes: Unattractive Call To Action Buttons

CTAs have the potential to dramatically improve conversion rate. All color elements such as CTA copywriting should have the power to attract the user’s attention.

  • Color: The color of the CTA button should stand out from the background and attract the user’s attention.
  • Language: It should create a moment of urgency for the consumer to buy, so always use first person and active verbs.
  • Design: Simplicity is the key to success. Keep the design attractive but simple.
  • Location: A CTA button should be located right next to the sentence as the next logical step in navigation.
  • Size: The size should be obvious, however, it should not be excessive. CTA buttons should be large enough to stand out, but at the same time so small that they remain attractive.
  • Extension: Keep the scope of the text comprehensive and interesting.

There is no doubt that the choice of color, design and copywriting should be based on the preferences and needs of your audience. It is important to understand consumer behavior and psychology to find the perfect combination of colors, shapes and fonts.

Emphasis on search engines and not on actual user experience, one of the common design UI/UX mistakes

The online world is very competitive and it’s no surprise that search engine rankings hold the key to success. Google and other search engines, such as Bing, are working to make the user experience more user-friendly.

To optimize SEO websites, search engines have established a set of rules that each website must follow. Both designers and developers have made Google’s bots a top priority, not a user experience.

In the age of ever-increasing internet competition, it’s no surprise that website owners are quite obsessed with keywords and rankings.

In designing and building an online shop, for example, this mistake should not be made. Individuals should not be overlooked and emphasis should only be placed on search engine bots. Website design and content creation are crucial first for visitors and then for search engines.


When creating an online shop or creating applications, common design UI/UX mistakes should be avoided and aimed at the user experience. You should not only focus on aesthetics, nor follow the easy path. Choosing an experienced partner is the key to a proper design result.

Now, let me recommend you one of the best App development team I know. The Appbuff team can help you with the UI/UX design of your website or mobile application. Their goal is always to respect the user experience, as well as the need for high ranking in search engines!